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Explore the key differences between private label, white label, and contract manufacturing to make informed sourcing decisions.
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MOQBridge
You're about to spend ₹50,000. Do You Actually Know If You'll Make Money?
Hundreds of Indian sellers lose their savings every week on launches they thought would work — because they never ran the real numbers first.
MOQ · Manufacturing · Packaging · Shipping · Duty · Platform Fees · Profit — every number, all free.
0+
Products Analysed
₹0
Avg loss on failed launch
0
To know if it's viable
73% of first launches in India lose money
LIVE ANALYSIS
Analysing Product
Bamboo Water Bottle
Amazon India · China import · ₹599 MRP
81
/100
Launch Ready ✓
Strong 34% margin. Viable at 300 units MOQ. Go for it.
Manufacturing
₹1,50,000
Shipping & Duty
₹64,200
Platform Fees
₹78,540
Packaging
₹28,560
MOQ FOUND
300 units minimum
MARGIN: 34%
After all fees
SCORE: 81
Viability rating
₹38,000
Average money lost on a failed first launch in India
73%
First-time ecommerce sellers who lose money in year one
4 months
How long it takes to realise you're losing money per sale
₹0
What it costs to check your numbers with MOQBridge
The Hard Truth
You've done the research.
But You Haven't Done the Maths.
The product seems right. The supplier looks legit. The photos are stunning.
But have you actually calculated all 11 costs that eat your profit?
Manufacturing
Supplier quote ≠ true cost
Packaging
Often 20–35% of unit cost
Sea / Air Freight
Rates vary 10× between methods
Import Duty
20–40% on top of cargo value
Platform Fees
Amazon takes 15–25% per sale
Fulfilment
₹40–₹80 per order, every order
Returns
8–18% of orders come back
Storage / FBA
Monthly fee for unsold stock
PPC Advertising
Needed to rank on Day 1
GST on All Fees
18% on every Amazon charge
Compliance
FSSAI, BIS, legal varies by product
Working Capital
Stock gap between order & payment
Most sellers calculate 2 of these 11 costs before ordering.
The other 9 eat their margin quietly — until the first account statement arrives and the ₹499 profit per unit they planned turns out to be a ₹62 loss.
Check All 11 Costs Right Now — Free"
He had the product, the supplier, the photos, and the energy. He even had a great product name. What he didn't have was a clear answer to one simple question: will this make money? He ordered 200 units. ₹47,000 gone. Six months later, 140 bottles sold, 60 returned, one lesson learned the hard way.
MOQBridge was built so this story never has to be yours.
M
The MOQBridge Team
Built by ecommerce sellers, for ecommerce sellers
Free Tools
8 Calculators. Every Cost.
Nothing Hidden.
The sellers who build profitable businesses don't guess. They calculate.
These are the exact tools they use — all free.
Step 1
MOQ Calculator
80+ product categories. Find your minimum order quantity before talking to any supplier — and walk in knowing your numbers.
Open Calculator
Step 2
Product Cost Calculator
True COGS per unit — materials, labour, overhead, QC. Know your floor price before you commit.
Open Calculator
Step 3
Packaging Calculator
Bottle, label, carton — the cost most sellers forget until the invoice arrives. Calculate it upfront.
Open Calculator
Step 4
Shipping Calculator
Sea vs air vs courier — compared with customs duty, CHA fees, and true landed cost in ₹.
Open Calculator
Add-on
Branding Budget
Logo, design, photography — a real budget estimate so you don't run out of money before launch day.
Open Calculator
Step 5
Profit Margin
Your real net margin after Amazon/Flipkart fees, returns, FBA, GST, and advertising. Not the number you hoped for — the real one.
Open Calculator
Step 6
Launch Budget
Total capital from first supplier contact to first sale. The one number that tells you if you're ready.
Open Calculator
AI
AI Viability Report
All 6 factors scored. One verdict: Go / Caution / Stop. Use this before placing any order.
Open Calculator How It Works
From Idea to Informed Decision
in 5 Minutes
01
Tell Us About Your Product
Product type, supplier region, target platform, budget. 5 quick inputs — our system does the rest.
02
AI Calculates Every Cost
MOQ, manufacturing, packaging, shipping, duty, platform fees, profit margin — all computed against real market data in seconds.
03
Know Before You Spend
Get your viability score, risk flags, and a clear action plan. Then decide — with facts, not hope.
0+
Products Analysed
0+
Product Categories
₹0
Cost to Start
0 min
To Validate an Idea
Is This You?
If Any of These Sound Familiar,
You Need MOQBridge.
"I found a product and a supplier — now I just need to know if it actually makes money."
"I want to sell on Amazon India but I have no idea what Amazon's fees will do to my margins."
"I got a supplier quote but I'm not sure if I can afford the full MOQ with my budget."
"I want to launch a skincare or food brand but the compliance and packaging costs scare me."
"I'm planning a private label product and need solid financial numbers before I register anything."
"I want to import from China but I have no idea what shipping and customs will add to my cost."
"I've launched once before and lost money. I refuse to do that again without proper data."
"This is my first product ever and I don't want to spend ₹40,000 learning a lesson I could have avoided."
If you recognise yourself in any of these — MOQBridge was built for you.
Start Calculating — It's Free AI Viability Engine
Stop guessing. Start knowing.
Get a Score Out of 100
Before You Spend ₹1.
Our AI engine analyses your product across 6 critical factors and delivers one clear verdict: Launch it. Fix it first. Or don't waste your money.
- Viability Score out of 100 — honest, not optimistic
- Profit margin check after every fee and deduction
- MOQ vs your budget — will you actually afford this?
- Risk flags — what could go wrong, and how to fix it
- Break-even calculation — how many units to recover your investment
- Step-by-step action plan to fix a low score
Viability Score
81
/100
Go — Launch Recommended
- Profit Margin34% ✓
- MOQ vs BudgetCovered ✓
- Market DemandStrong ↑
- CompetitionMedium
- Break-even2.4 months ✓
- Risk LevelLow
Real Sellers. Real Stories.
They Checked Their Numbers First.
You Should Too.
★★★★★
"I was about to order 500 yoga mats. The MOQ Calculator told me 200 was the right starting quantity. The Profit Calculator showed my margin would be 22% — viable. I launched. Sold out in 6 weeks."
★★★★★
"I used the Product Cost Calculator before I even called my first manufacturer. When the supplier quoted ₹180 per unit, I already knew that was too high for my target margin. Negotiated to ₹140. Launched profitably."
★★★★★
"The Shipping Calculator saved me ₹28,000. I was going to use air freight for my first 200 units. Sea + LCL turned out to be 60% cheaper for my size shipment. I had no idea."
★★★★★
"The AI Viability Report gave my product idea a 67/100. I thought that was a failure. Then I read the risk flags — two simple fixes brought it to 82/100. Those fixes saved my launch."
★★★★★
"I'd been reselling for 2 years before deciding to launch my own brand. The Launch Budget Calculator showed me exactly how much capital I needed. No surprises. Just clarity."
★★★★★
"As a first-time seller, I was terrified of making a costly mistake. MOQBridge made me feel like I had a financial advisor in my pocket. The help text on every field answered questions I didn't know I had."
DAY — of 100
MOQBridge
moqbridge.com
Daily Insight · Auto-changes every day
100 Insights for
Manufacturers & Founders
One powerful insight every day — crafted for factory owners, wholesale suppliers, and D2C founders building the next Indian brand. Cards change automatically based on today's date.
100-day cycle — a new insight auto-loads every day. After 100 days, the cycle restarts.
Share-ready cards — download at 1080×1920 for Instagram Reels or 1080×1350 for LinkedIn.
Lead generation — emotion-driven content that attracts manufacturers, suppliers, and D2C founders to MOQBridge.
FAQ
Questions Indian Sellers Ask Most
Learn
Guides That Save You Real Money
Understanding MOQ: How to Negotiate Lower Minimum Order Quantities
Learn what MOQ means and discover effective strategies for negotiating lower minimum order quantities with manufacturers worldwide.
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China vs India Manufacturing: Choosing the Best for Your Startup
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